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Is Google Ads Worth It for Lead Generation Anymore?
Amidst an ever evolving climate of rising cost per click and Google’s constant push to use their AI-generated recommendations, is Google Ads (formerly known as Google Adwords) worth it anymore?…
Continue ReadingHow Yelp Hurts Small Businesses and What Can Be Done About It
As the owner of a digital marketing and web design company and someone who truly cares about my client’s businesses, I have to warn you in advance that this article…
Continue ReadingGoogle Ads Reps Calling – Should You Listen to Their Advice?
Picture this: It’s 2010 – Your phone rings. You pick up, and much to your surprise and excitement you hear someone from Google is calling you, of all people, directly.…
Continue ReadingTypes of Websites & the Focus Needed to be Successful with Each
E-Commerce E-Commerce Demo/Example Most important elements to attract Clients/Customers 1 Identify the primary product & how it ought to be showcased Too many different products types trying to share top-level…
Continue ReadingHow Your Business Logo is Different from Your Brand
The topic of branding is incredibly important to me. Of course, it’s important to the rest of our team as well, but I think they’d even tell you, I care…
Continue ReadingHidden Costs in Low-End Website Solutions & How to Avoid Them
Every website is a negotiation of time. The amount you’re willing to invest of your own vs. the amount you’re willing to buy from a web designer. The tough part…
Continue ReadingShould Your Business Have a Blog (in 2020 and Beyond)?
Since the early 2010’s, marketing evangelists have been telling businesses that they NEED a blog but where does one start to make sense of whether or not it will actually…
Continue ReadingThings to Consider When Planning Website Redesign
You’ve come to the conclusion that you aren’t happy with your website. Now what? It’s been a long and unfruitful relationship. It’s just not working out and the time has…
Continue ReadingHow Local Businesses Can Blog Successfully About Anything
I was inspired by a post written the other day on SEOmoz, which talks about how a business can blog about anything successfully. Reading the article, I agreed with just about…
Continue ReadingUsing Frequently Asked Questions as Topics for Blog Posts
Coming up with ideas for great content to post on your blog can be a challenge. I’ve heard many times before “but, no one wants to hear about my business”, and to…
Continue ReadingWeb Design: Creating a Sitemap First Saves Time, Money, and Headache
A planning sitemap is pretty much what it sounds like – a map of a website in its beginning stages. It basically gives the web pages an order of importance…
Continue ReadingHow Often Should I Blog? A Note Regarding Frequency vs. Quality
Content makes the internet go ’round, right? At this point, we’ve all heard that we have to produce content to get search engines (and ultimately visitors) to our websites. Because…
Continue ReadingWhat Makes a Website Credible? Top 5 Credibility Signals
We’ve all been there. You head to Google for a quick answer to a question or problem, click on a website and say to yourself “something’s fishy here” and you…
Continue Reading5 Examples of Eye-Path Pitfalls that Hurt your Website Conversion Rate
Eye path is one of the most important elements in landing page design. When elements on a webpage cause visitors to stumble, become lost or even think too much –…
Continue ReadingUnderstand Your Visitor Before Embarking on a Website Redesign Voyage
Failing to understand your website’s visitors before you embark on a website redesign project could get you lost at sea. Ever been there? Ever build a website and have it…
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