Up until 2010, our client had been using traditional print advertising to get new business. By the time they contacted us, they were at a turning point with more money being spent on newspapers and print media than they were making. They needed a new strategy but had been resistant towards changing what once had worked well for them.

• Traditional Marketing stopped providing a return
• Timidity toward new uncharted waters of marketing, with a company they’d never worked with before
• Was struggling with fighting false negative online reviews all at the same time

With just a small portion of their marketing budget, we began with a strategy to locate the “low hanging fruit” and target people who were searching for their services on Google with the Google Adwords product.

Our initial strategy was to market their flagship service offering using a combination of Search advertising (via Google), Email marketing, and retargeting using the Google Display Network. We built out paid search campaigns that were paired with an offer in exchange for the prospect’s name and email. From there, we designed a series of emails that went out over a period of 60 days which would engage and inform prospects as they did their research. Lastly, we designed a retargeting campaign that followed prospects around the web with branded banner ads that kept the client’s brand top of mind. All of these touchpoints had a call to action that would prompt the prospect to take the next step and schedule an estimate with our client.