01. Understand the objective
02. Develop the right look
03. Get it in circulation
It was time for an update.
The leadership in Stallion Springs, back in 2011 or so, needed help bringing consistency to their branding. Specifically, their logo and how it was being used on fleet vehicles, road signage, community service locations & various resident vehicle access permits.
After initial meetings and input received from the public, it was clear no one wanted to abandon history for a brand new direction. That said, it was also clear a more modern visual was long over due. In an effort to retain some familiarity and pay homage to the history of these pieces, we agreed to retain the subject matter but with a fresh new approach.