{"id":3635,"date":"2013-05-06T12:24:28","date_gmt":"2013-05-06T16:24:28","guid":{"rendered":"http:\/\/pixsym.com\/?p=3635"},"modified":"2024-01-12T14:20:13","modified_gmt":"2024-01-12T19:20:13","slug":"things-to-consider-when-planning-website-redesign","status":"publish","type":"post","link":"https:\/\/pixsym.com\/things-to-consider-when-planning-website-redesign\/","title":{"rendered":"Things to Consider When Planning Website Redesign"},"content":{"rendered":"
It\u2019s been a long and unfruitful relationship. It\u2019s just not working out and the time has come to say goodbye to your old, clunky, non-performing website. That conclusion may have been easily drawn, but making sure that your money is well spent on a website redesign can seem like a daunting task. Here are a few things to consider when redesigning your business\u2019s website:<\/p>\n
The short answer is not during your peak season. It takes time to work through a good website\u2019s design. I\u2019m not just speaking about the aesthetic portion of the site, but the nuts and bolts of the site. You will need time to formulate a plan of action. If you can avoid it, don’t start this project when you’ve got a sales goal to meet in thirty days. Website projects are often not thought about much until a deadline is upon you – this causes added stress and things are very likely to be rushed and the finished product won’t be as good as it could be.<\/p>\n
Make a list of the things you hope your website will do for your business. The obvious answer would be \u201cmy goal is to make money\u201d, but try and get as specific as possible. How do you hope to accomplish that with your website? If you aren’t sure how a website should address your goals, a good web design company<\/a> should work with you in a consultative role that will help you sort out each goal and develop a plan of action that will help meet your goals.<\/p>\n This is something that you will need to look at from many angles, and if possible, get some input from your current customers as well. If you have analytics from your old website they can also help you to see where people may have gotten lost on your current website. Make a list of things that your customers look for most on your website and be sure that those key elements will be easy to locate on your new website.<\/p>\n Think about your business through the eyes of your potential customers. What might they find helpful? At a minimum, this would include things like your business location, hours and services, but I would suggest taking it a step beyond the basics. What would help your customer, even if they chose not to use your services? The web is a give, give, give and take world. The more you are willing to share without being a schlocky salesperson, the further you will get on the web. You could offer something as simple as a free report or something more complex, such as a blog full of useful tips and ideas. Offering freebies may seem counter-intuitive, however, you will find that the more you give, the more you receive in thankful customers who are pre-sold on your business before they even walk through your door.<\/p>\nWill your new website be useful to current and future customers?<\/h3>\n
Where will the content for your new website come from?<\/h3>\n