{"id":3567,"date":"2016-08-31T13:19:32","date_gmt":"2016-08-31T17:19:32","guid":{"rendered":"http:\/\/pixsym.com\/?p=3567"},"modified":"2024-01-12T14:20:07","modified_gmt":"2024-01-12T19:20:07","slug":"should-your-business-have-a-blog-in-2020-and-beyond","status":"publish","type":"post","link":"https:\/\/pixsym.com\/should-your-business-have-a-blog-in-2020-and-beyond\/","title":{"rendered":"Should Your Business Have a Blog (in 2020 and Beyond)?"},"content":{"rendered":"
Since the early 2010’s, marketing evangelists have been telling businesses that they NEED a blog but where does one start to make sense of whether or not it will actually work for your business? And does it make sense to have a blog 10+ years after the hype of web 2.0 has died down? The short answer is yes – as long as you know the investment required and are willing to stay on top of it.<\/p>\n
Hopefully, this post will provide some insight into whether or not your business should have a blog in 2020 and beyond.<\/p>\n
Blogging extends your reach on multiple levels across the web. It allows you to publish content that conveys your unique ideas and business principles. Each individual article has an opportunity to rank in search engines for a multitude of queries that people might be searching for related to your business.<\/p>\n
What makes a blog relevant even post-2020, is the fact that there are still great opportunities to obtain organic (free) traffic via what’s referred to as “Longtail search<\/a> queries”. Even with Google offering less space for organic content to appear on obviously commercial intent searches, there are still plenty of opportunities to be had via the more obscure searches that people tend to perform when they are researching.<\/p>\n An example of a commercial intent search as Google understands it would be someone searching for a service with the phrase “near me” included – something like “auto repair near me” or “landscaper near me”. These people are typically ready to buy in the very short term. Obscure (longtail) searches tend to be people researching in the early stages of making a purchase. This is the perfect time for your webpage to make an appearance and showcase your expertise on the subject matter.<\/p>\n Back in the day, the going advice was to blog frequently and capitalize on Google’s need for fresh content. Today, not so much. Google has shifted emphasis to quality over quantity over the years; So you are far better off writing evergreen articles (these are articles that won’t be outdated soon after they are published) that are well researched and stand the test of time.<\/p>\nBlogging isn’t as fast-paced as it used to be, but it’s still a lot of work<\/h3>\n