{"id":2048,"date":"2020-09-22T14:13:43","date_gmt":"2020-09-22T18:13:43","guid":{"rendered":"http:\/\/pixsym.com\/?p=2048"},"modified":"2024-01-12T14:20:02","modified_gmt":"2024-01-12T19:20:02","slug":"website-types-their-unique-focus-to-be-successful","status":"publish","type":"post","link":"https:\/\/pixsym.com\/website-types-their-unique-focus-to-be-successful\/","title":{"rendered":"Types of Websites &#038; the Focus Needed to be Successful with Each"},"content":{"rendered":"\n\n\t\t<h2>E-Commerce<\/h2>\n\t\t\t<a href=\"https:\/\/pixsym.com\/ecommerce-example\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tE-Commerce Demo\/Example\n\t\t<\/a>\n\tMost important elements to attract\n\t\t<h2>Clients\/Customers<\/h2>\n\t<ul>\n\t\t<li>\t\t\n\t\t1<h3>Identify the primary product &#038; how it ought to be showcased<\/h3><p>Too many different products types trying to share top-level positioning will often dilute your ability to resonate and gain traction for one type. Jack of all trades vs Master of one.Whatever you do, don&#8217;t forget the following:\u2022 Isolated Photography &#8212; how the individual products will be showcased. composition, lighting, etc.<br \/>\u2022 Comprehensive Art Direction &#8212; still images, movement, color palette, typography &amp; negative space<\/p><\/li><li>\t\t\n\t\t2<h3>Add to cart, checkout &#038; fulfillment experience<\/h3><p>\u2022 A bed, toothbrush, book, flight, rental car, electrician, custom home. ALL DIFFERENT.<\/p><\/li>\t<\/ul>\n\t\t<h2>Marketing \/ Small Business<\/h2>\n\t\t\t<a href=\"\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tExample (Coming Soon)\n\t\t<\/a>\n\tMost important elements to attract\n\t\t<h2>Clients\/Customers<\/h2>\n\t<ul>\n\t\t<li>\t\t\n\t\t1<h3>Why You?<\/h3><p>\u2022 The online elevator pitch. Quickly describe what you&#8217;re best at &amp; why it&#8217;s worth the money you charge for it.<br \/>\u2022 Sometimes known as your brand story, great copy writing will be an asset here.<\/p><\/li><li>\t\t\n\t\t2<h3>Evidence<\/h3><p>\u2022 It&#8217;s one thing to claim why you, now use the rest of the site to prove it.<br \/>\u2022 This can come in many forms and probably should. Try not to rely on just one form of evidence.<br \/>\u2022 Examples: Online Reviews, Trustworthy Certifications, Better Business Bureau, Portfolio, Testimonials, etc. Anything in the Social Proof category.<\/p><\/li><li>\t\t\n\t\t3<h3>Now What&#8230; Ask for business call to action<\/h3><p>What is the next most important thing you want your target audience to do? Work in that direction with your call-to-action. Sometimes folks aim too high. Don&#8217;t ask for marriage before your first date. Make sense?<\/p><\/li>\t<\/ul>\n\t\t<h2>News Media \/ Content Publisher<\/h2>\n\t\t\t<a href=\"https:\/\/pixsym.com\/publisher-example\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tPublisher Demo\/Example\n\t\t<\/a>\n\tMost important elements to attract\n\t\t<h2>Readers\/Subscribers<\/h2>\n\t<ul>\n\t\t<li>\t\t\n\t\t1<h3>Time spent\/invested on your site<\/h3><p>\u2022 If your content is predominantly video, make sure it loads very quick &amp; you have strong analytics behind the scenes telling you what&#8217;s working and what doesn&#8217;t.<br \/>\u2022 If your content is written, it ought to be well formatted for readability.<\/p><\/li><li>\t\t\n\t\t2<h3>How will you make money?<\/h3><p>\u2022 Are you advertiser supported? Subscription? However you intend to make money, it better be showcased in a manner it&#8217;s clear, convenient and within easy reach.<\/p><\/li>\t<\/ul>\n\t\t<h2>Portfolio<\/h2>\n\t\t\t<a href=\"https:\/\/pixsym.com\/portfolio-example\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tPortfolio Demo\/Example\n\t\t<\/a>\n\tMost important elements to attract\n\t\t<h2>Followers &#038; Synergistic Colleagues<\/h2>\n\t<ul>\n\t\t<li>\t\t\n\t\t1<h3>All Evidence<\/h3><p>Everything from the way the website opens (establishes the first 10 seconds) to the way it closes (declares you&#8217;ve seen it all), should exude evidence to the fact you execute on your knowledge.\u2022 Popular guy Tony Robbins once said&#8230; Knowledge isn&#8217;t power; it&#8217;s potential power. Execution trumps knowledge any day of the week.<\/p><\/li><li>\t\t\n\t\t2<h3>If\/Then\/Else<\/h3><p>\u2022 offering one&#8217;s skills for commissioned work, work directed by the buyer<br \/>\u2022 selling prints of a masterpiece at various sizes as posters or framed as an average joe wall-hanger<br \/>\u2022 making available for a limited audience a meet and greet with the artist for a unique selling environment for the art &amp; teasing what might be &#8216;coming soon&#8217; from the artist for interested buyers\/fans of the past work.<\/p><\/li>\t<\/ul>\n\t\t<h2>Educational, Coaching, Consulting<\/h2>\n\t\t\t<a href=\"\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tExample (Coming Soon)\n\t\t<\/a>\n\tMost important elements to attract\n\t\t<h2>Students &#038; Clientele<\/h2>\n\t\t\t<p>This category has quite a bit of variety and is perhaps the most challenging as a result. What might clearly work for an online fitness coach, might be clearly insufficient to work for someone learning to program video games. Likewise, what will work for someone doing their taxes online won&#8217;t for those needing help managing PTSD or other psychological or emotional therapy and counseling.<\/p>\t\t\n\t<ul>\n\t\t<li>\t\t\n\t\t1<h3>Engagement, Engagement, Engagement<\/h3><p>What&#8217;s true across the board is\u00a0 Engagement. Keeping the attention of your audience is paramount and therefore, since the type of activity will vary by audience, a tailored means is absolutely necessary.<\/p><\/li><li>\t\t\n\t\t2<h3>Pace\/Progress for the user to feel their accomplishments along the way<\/h3><\/li>\t<\/ul>\n<h2>\n\t\tUpdated: \n\t<\/h2>\n\t\t\t<h6>Author<\/h6>\n\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t\t\n\t<h3>\n\t\t\t\t<a href=\"https:\/\/pixsym.com\/helpful-words\/\" title=\"click here for more like this\" target=\"_self\" rel=\"noopener noreferrer\">\n\t\t\t\tclick here for more like this\n\t\t\t\t<\/a>\n\t\t\t<\/h3>\n\n","protected":false},"excerpt":{"rendered":"<p>E-Commerce E-Commerce Demo\/Example Most important elements to attract Clients\/Customers 1 Identify the primary product &#038; how it ought to be showcased Too many different products types trying to share top-level positioning will often dilute your ability to resonate and gain traction for one type. Jack of all trades vs Master of one.Whatever you do, don&#8217;t&hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"tpl-full-width.php","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Types of Websites &amp; the Focus Needed to be Successful with Each - PIXSYM LLC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pixsym.com\/website-types-their-unique-focus-to-be-successful\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Types of Websites &amp; the Focus Needed to be Successful with Each - PIXSYM LLC\" \/>\n<meta property=\"og:description\" content=\"E-Commerce E-Commerce Demo\/Example Most important elements to attract Clients\/Customers 1 Identify the primary product &#038; how it ought to be showcased Too many different products types trying to share top-level positioning will often dilute your ability to resonate and gain traction for one type. 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