{"id":816,"date":"2018-11-27T17:12:02","date_gmt":"2018-11-28T01:12:02","guid":{"rendered":"http:\/\/pixsym.com\/?page_id=816"},"modified":"2021-09-23T15:27:06","modified_gmt":"2021-09-23T19:27:06","slug":"project-pricing","status":"publish","type":"page","link":"https:\/\/pixsym.com\/project-pricing\/","title":{"rendered":"Project Pricing"},"content":{"rendered":"\nClick here to edit the dot navigation module. This text is only for editing and will not appear after you publish the changes.\n
These task categories account for types of work performed. This table illustrates what gets sacrificed when budget &\/or time does not allow. As you can imagine, Quailty is reduced when a task category is skipped.<\/td>
Limited by budget, this tier unfortunately sacrifices quite a bit. The aim here is best summarized as Guided DIY. Yes you read that correctly. All the areas you can do yourself, you’ll do. The areas that require true expertise, we’ll take care of.<\/td>
This tier is often moving out of a history of DIY and wants to compete with the more established brands in the market. Often at a stage in their business\/organization where a few very experienced folks wear many hats and are trying to grow. Summarized as ‘smart, patient growth’.<\/td>
This tier has known for some time the benefit of bringing in specialists for tasks outside the capabilities of the current in-house team\/staff. Nothing in this tier gets skipped, because the client appreciates the value each category brings to the finished product.<\/td><\/tr>
Anything we design or develop starts with trying to answer the real, right questions…<\/p>\n
If you expect the first questions from your web designer to be:<\/p>\n
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How many pages will it have?<\/li>\n
What websites do you like?<\/li>\n
Do you have a template in mind?<\/li>\n
How soon would you like me to start?<\/li>\n
How much were you looking to spend?<\/li>\n
Do you mind if I put a link to my site at the bottom when it’s done?<\/li>\n<\/ol>\n
Sorry – those questions are horrible. <\/strong>They might be necessary at some point, but I’d be very cautious if your ‘web designer’ asks those questions before questions like:<\/p>\n\n
What are you trying to achieve?\n\n
Tell me about your organization\/business, — what are your strengths, weaknesses, potential blind spots?<\/li>\n
Tell me about your audience & who you need\/want to view the website as a resource — who on your team has the time, skill & dedication to manage it?<\/li>\n
Tell me about the challenges you’re facing with your current online presence — what attempts have been made so far to improve those areas on your own -or- with help?<\/li>\n<\/ol>\n<\/li>\n
Who was\/is\/will be your competition in the market, etc.<\/li>\n
Why now?\u00a0<\/li>\n
Why us?<\/li>\n<\/ol>\n
Other great questions:<\/p>\n
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What does success look like to you? Is there a short-term ‘finish-line’ you need quickly and a future ‘bigger picture’ you have hopes for?<\/li>\n
Who is the official decision maker? At the end of the project who must m<\/li>\n<\/ul>\n\t\t\t
Hiring someone that cares<\/u> (about excellence) has a cost<\/h2>\t\t\t\n\t\t\t\t
Everyone should care about doing great quality, excellent work, but it’s just not the reality we live in. Clearly. McDonald’s wouldn’t exist, nor would they be very successful if the world demanded excellence. Simply put, none of the ‘fast food’ establishments that might come to mind will be winning the ‘best burger’ award or receiving a Michelin star for anything food related anytime soon. Quality is not the goal.<\/p>\n
They might however, get an award in logistics or process engineering, because that’s where they really shine. Actually, where McDonald’s really, really shines, is in real estate. But that’s another conversation.<\/p>\n
In the ‘fast food’ game, speed is the goal. In order to achieve speed, they must keep it simple, repeatable & impersonal. One you have your stuff, you’re in the way of those that don’t & they want you to leave.<\/p>\n\t\t\t
Fast-Food must be Fast<\/h4>\t\t\t\n\t\t\t\t
In the ‘fast food’ game, speed is the goal. In order to achieve speed, they must keep it simple, repeatable & impersonal. One you have your stuff, you’re in the way of those that don’t & they want you to leave.<\/p>\n
Sound like any website services you’ve gotten to know of?<\/p>\n\t\t\t
Fast-Websites are a thing<\/h4>\t\t\t\n\t\t\t\t
Fast-Websites are a very different thing than high-performance websites. Websites that are generated at the press of a button, more like a technological magic trick than a construction process are incredibly popular. Often times, it’s a packaged deal with your domain name. Buy a domain name, get your free website by pressing this button over here…. garbage. Name any website you actually enjoy using and ask yourself if it happened by pressing a button. You know the answer, not a chance in hell.<\/p>\n
No bleeping<\/em> way, right?<\/p>\n
So for the same reason people buy ‘food’ at McDonald’s, people buy ‘websites’ from ‘get-it-quick’ schemes.\u00a0<\/p>\n\t\t\t
Buyers remorse is a thing<\/h4>\t\t\t\n\t\t\t\t
When is the last time, you were truly happy with your decision to eat fast food? To be perfectly fair, I can think of a couple. Last time I was in California, I really enjoyed a meal from a burger place kinda known on the West Coast called In-and-Out. I was really hungry, I had just worked really hard, there was little chance I had time to cook a meal, so, In-and-Out seemed like the next best thing for the time I had & considering I was still quite dirty from the work I just did. I definitely wouldn’t be welcome in a nice dining restaurant.<\/p>\n
That meal was perfect, for the situation I was in.<\/p>\n
However, I bet you can also thing of plenty of times when the meals didn’t quite sit well with you 30 minutes after you ate them. You traded $10 for a stomach ache a<\/p>\n\t\t\t
How we quote work…<\/h4>
Value Pricing<\/h2>\t\t\t\n\t\t\t\t
It starts with why we choose value based pricing model over the others. Trust is incredibly important in projects at this level. Great work is on the line, so spoiling it with an inappropriate pricing model for web design shouldn’t be the starting point.<\/p>\n
Value pricing begins with the end in mind. It seeks to answer the real questions…<\/p>\n
What problem(s) need to be solved? What are the end users’ pain points? Why aren’t the end users using the client’s services or products more? What is the end user’s journey to the client’s services or product?<\/p>\n
The goal is never as simple as ‘running an ad’ or ‘building a website’ – that’s thinking too small.<\/p>\n
Going through a value pricing discovery meeting helps establish a fixed price from the value gained from fixing the problem.\u00a0The price includes the value of our team, with our skills, partnering to complete something specific, new and amazing; with you and your team, to do something important & make it as effective and beautiful as possible.<\/p>\n
Since this process of pricing is collaborative, you only pay for the project you helped define & expect to receive. The execution of that project to your expectations is our single dedicated focus, everything else is subordinate.<\/p>\n
In our view, value pricing is also the most flexible. As your needs change, you dictate the value of the new idea as a higher or lower priority and together we adjust. Think of it as pivoting with purpose. There isn’t a more fair and sustainable model for well executed, creative work.<\/p>\n\t\t\t\t
Work quality, fit and finish are all factored into your valuation – whatever is important to you from a Science:Art ratio perspective; it’s built into the plan. More on that below.<\/p>\n\t\t\t\t
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Science : Art<\/h4>\t\t\t\n\t\t\t\t
The Science to Art ratio. Both appear in every one of our projects, but, the balance is never the same from one to the next.<\/p>\n
Let’s be clear… A website that doesn’t make money* is art. If it’s done poorly, it’s bad art. If done well, it’s at least nice to look at. Some clients are asking for art & we’re happy to accommodate.<\/p>\n
Most of our clients need their site to do something more than look nice, that’s where the science side of the ratio really finds it’s stride.<\/p>\n\t\t\t
Building a website is both science & art.<\/strong>\u00a0From experience, this statement is surprisingly controversial.<\/p>\n
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Some web firms push so hard in the science direction, they put most or all of their eggs in letting data drive decisions. Too much science can and often will lead to a disconnected brand experience which fails to resonate authenticity and personality. As a result, the website begins to feel to robotic, rigid and fails to execute on story. Company staff will often treat the website as an independent, distant requirement – while the rest of the organization continues to operate as it would without one.<\/li>\n
Other firms flip the ratio entirely & emphasize the art. So much so, it leads to a beautiful interface that achieves little else. In fact, art dominant websites will often exceed user patience. If your audience doesn’t appreciate the art or has an objective being interfered with by the art, it devolves into a negative user experience. Websites can win awards for being visually stunning with ease, but do very little to sync with visitor engagement & the generation of new business.<\/li>\n
A careful & intentionally balanced approach is taken by someone who understands the strengths and purpose for both sides of the ratio. In our opinion, it’s a ratio only true website craftsman take seriously and advocate. This is where we plant our flag as a team and advocate for more of the industry to do the same. Many of the negative experiences clients have would disappear overnight if this one factor was taken more seriously by more firms. We’re happy to say the industry has seen some improvement. Each year, more and more firms seem to be getting a clue. Until the rest figure it out, we’ll continue to help their former clients.<\/li>\n<\/ul>\n
To most, a website is no more than a virtual business card or brochure online. To a website craftsman, it’s purposeful work of art. It’s a thing to be used on a mission to do good, improve lives & build a better future for you & your customers.<\/p>\n
* Money isn’t the only thing of value. Some websites will ‘make money’ by registering new students, growing a more sustainable list of volunteers or reach more people with quality information regarding health & wellness. Those sites still ‘make money’, they’re just doing so in a way that doesn’t sell products or services in a traditional sense.<\/p>\n\t\t\t\n\t\t\t\t\t\t\tFor More about Science : Art ratio, Click Here.\n\t\t<\/a>\n\t\t\t