While lowering overall marketing expenses
We specialize in increasing your business’s bottom line by bringing you more traffic and converting that traffic into leads that you can take action on. By using marketing methods that can be tracked and analyzed, on average, clients that we work with see measurable gains in traffic and conversions within 3 months.
What is Inbound Marketing?
Inbound marketing doesn’t interrupt you at dinner time with a sales pitch, steal moments from your favorite TV show with a song and dance or compete with several other visuals on a page for your attention. In fact, to a consumer, inbound marketing doesn’t feel much like marketing at all; because it’s providing information when and where they are looking for it.
Inbound marketing is a method of driving traffic via various channels to your website and then converting that traffic into leads over time.
1Drive traffic- Using various methods of internet marketing, we work to drive cost effective traffic to your website
2Convert traffic to leads – We create and offer specialized content for various personas and intents which allows prospects to provide you with a bit of information in exchange for the information they receive
3Nurture leads – We create a specialized series of emails that is sent to prospects over time. This allows you to create a conversation with your prospects before they are ready to make a buying decision and helps you grow trust in your brand.
4Analyze results- We analyze the results of each campaign and capitalize on successful campaigns while culling “dead weight” campaigns that aren’t producing high quality leads.
5Repeat – Using ongoing knowledge obtained through analytic tools, we repeat steps 1-4 focusing mainly on successful campaigns. We also test new campaigns to continue to grow successes in the most cost effective way possible.
What makes inbound marketing the most cost effective method of marketing today?
Inbound marketing operates in a manner that is not possible via traditional marketing. This is marketing that operates in real time and allows you to see your results, test, analyze and evolve; both quickly and efficiently to match your market’s needs.
You are able to build trust with your prospects while they are researching and enter into the conversion process once they are closer to making a purchasing decision. This means far less time wasted analyzing prospects and speaking to lookie-loos that aren’t yet ready to buy.
Inbound marketing means prospects actually come to you, when they are ready to buy. You can stop wasting your marketing budget on cold calls, direct mail, feet on the street and print ads. Instead, you can focus on marketing that is trackable, measurable and completely accountable.