Facebook Landing Page for an Individual Hairstylist
Project type: Custom Facebook Landing Page Design & Consulting
Solutions Provided: "Like-Gate" offer incentivized page, print-out coupon, post-like offer sharing dialogue
Launch date: September, 2011
Link to this case study: Hairstylist's Facebook Landing Page Design
Our client wanted to leverage Facebook's ability to target people in her local area via the ad platform in conjunction with a landing page to get new fans. She's a very experienced hairstylist with specialties in cuts and color. She is also very "with it" when it comes to new trends in hairstyles. She wanted a Facebook landing page that would not only reflect her personal style, love for all things rockabilly and flair for edgy-ness, but that would showcase her expertise and most importantly get her new clients.
Business needs and specific requests:
- Gain fans via ad platform & organic means
- Showcase her abilities as a hairstylist
- Target those who are specifically interested in the types of styles she loves doing
- Promote organic (cost free) sharing of the page
- Gain new clients
How we met these needs:
- The landing page was custom designed to incorporate a rockabilly feel that promoted a young and fresh appeal. The page has a "reveal offer" placed front and center to grab attention quickly and incentivize conversion from visitor to "Fan". Page was then hooked to Facebook's ad platform with a message that matched her demographic and the overall design of the page.
- We added a small gallery to the top of the page that allows visitors to browse different types of haircuts, styles and colors our client has done in the past.
- By designing the page with a young, rocker aesthetic it was intended to appeal to those who are looking for a stylist that could do hair in a specific edgy way. We asked our client "What type of hair do you love doing most?" and found a way to get her more of the types of styles that she really enjoys doing through landing page style and ad targeting.
- Once a visitor "Likes" the page and becomes a fan, they are able to print out a coupon and share the deal with their friends. This viral sharing ability further promotes the page free of charge.
- The coupon that was printed out gave specific details as to how a fan could obtain the discount on their first style. In that, they needed to present the coupon to our client to receive the discount offered. This allowed her to track the number of actual customers gained by way of her Facebook landing page.
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