Facebook Landing Page Design for Community
Project type: Custom Facebook Landing Page Design
Solutions Provided: Reveal page design, Facebook commenting
Launch date: January, 2011
Link to this case study: Community Facebook Landing Page Design
This was a landing page designed to do two things simply and efficiently: Get fans and spread the word about how great the city is from the mouth of those who live there currently, have lived there in the past or want to live there. Facebook ad targeting was designed to attract people with specific interest in the community and get them to share what they love about living there.
Business needs and specific requests:
- Gain new fans
- Promote sense of community
How we met these needs:
- Fans were acquired via Facebook's ad platform and viral methods. We setup a very targeted ad campaign to target city residents and aligned the message of the ad to grab attention of those residents.
- We designed the landing page to ask visitors to like the community's fan page and ask them to share what they like about the city. When a visitor to the page added a comment to the page sharing what they love about living there, by default the comment was shared with their network of friends via their feed stream. This attracted additional residents to the page at no cost. The end result was a page showcasing comments from real people that told the world why this community is the best!
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