Twitter has become one of the most widely used social media sites for building a brand and gaining new customers. Companies such as Dell, Disney and Microsoft have used Twitter to keep their customers up to date. Now that Twitter is a few years old, it’s become a bit easier to understand what works and what doesn’t when it comes to getting new followers. The following 10 tips have been gleaned by watching some of the most popular Twitter users and what has helped them amass a huge following:
Focus on Retweeting – Ideally you want to have as many people as possible retweet your posts to Twitter. This drives traffic to your Twitter account and makes people want to follow you. You may get a new follower because they saw a retweet of yours from someone else that compelled them to follow you as well.
Use hash tags effectively – A hash tag is the equivalent of the subject line in an email. It tells people at a quick glance what your tweet is about. For example, if you were tweeting about the Grammy Awards you would put “#Grammy Awards” at the end of your tweet. It is always a good idea to find out what topics are trending on Twitter at any given time, and use those topics if they apply to your company. Hash tags have grown in popularity since Twitter started and are a great way to attract new followers.
Advertise your Twitter account – Make sure your Twitter link is available on your company’s website, blog, business cards and any other form of advertising you use. When Twitter first started, not many companies were using it. In 2012, most companies that engage in social networking have a Twitter account. It’s a great way to get the younger generation interested in your company.
Follow others who share your interests – This means that people who follow others are likely to start following you too. Following people with the same interests can lead to a Twitter conversation between you and the other party, which can be a good way to advertise your company.
Be resourceful with your Twitter account – The more interesting and compelling your tweets are, the more likely it is that you will gain new followers. Link to an article your followers might like or give a strong opinion in your tweets. You will be more likely to get responses by creating a buzz about your Twitter account.
Communicate with people who follow you – Everyone loves to be personally recognized, so if you send a tweet to a specific person you may get them hooked. This is becoming more important as Twitter becomes more popular.
Follow people in your industry – This can help get a leg up on the competition. By following others in your industry, you make your presence more known, which can lead to more followers.
Tweet when everyone else does – Like with everything else on the Internet, there are times when Twitter is busy and times when little tweeting is taking place. Prime Twitter time runs from 1-2 pm everyday, so try to tweet then for the most exposure.
Target popular Twitter accounts that you would want following your tweets – Read all of their tweets for an entire week and find ways to get their attention.
Send tweets to thought leaders in your industry – For example, if you work in computers, follow Bill Gates. Tweet him an article you wrote or a project you worked on. You never know what it might lead to.
Twitter can prove to be an effective way to grow your business’s visibility and reach out to customers. When using Twitter to promote your company, the most important thing is to use it carefully and in a way that isn’t intrusive. So, tweeting the same thing over and over or tweeting to people to tell them about your company is not worth the time spent doing so. Using Twitter as a megaphone in addition to a listening device, is a great way to build a sustainable following.