It’s easy to breeze through a Facebook page setup and find later that for some reason the page you’ve created for your business is nowhere to be found when you Google it. In some cases Googling your business name +Facebook will even pull up “Community Pages” that you didn’t create, while the page you want to show off is nowhere to be found.
After setting up and troubleshooting many Facebook Pages now, I can tell you that the culprit is almost always one of two little settings in the “Manage Permissions” area of the Facebook Page settings. That’s good news for most, because it’s easy to fix.
1. Country Restrictions
Here you tell Facebook that you don’t want your pages to show to people outside of your country. When you add a country here to include or exclude, you effectively shut off your business page’s ability to be seen by anyone not logged into Facebook – this includes Google, Bing and the rest.
Our advice: Leave this pesky field blank. There isn’t much reason to block countries from seeing your Facebook page. Yes, you might get a spammer here and there, but if you’re moderating your page, it’s easy enough to ban people from your page if they break the rules.
2. Age Restriction
This setting might be one that you can’t get around. If your business is related to products or services that aren’t for minor’s eyes, you will need to set this setting to “People 18 and over”, as Facebook will block children from viewing the page while they are logged in and will block everyone who is not logged in. Facebook uses the birthdate that users place in their profile to determine a user’s age and if you match the criteria set by the page you will be shown the page, if not you will be shooed away.
Our advice: Set age restrictions carefully. If you add any age restrictions to your page whatsoever, you will keep search engines from indexing your page. Selecting “Anyone age 13 +” will effectively make your page public, both to people who are not logged into Facebook and to search engines. If you must use this setting there is no way to avoid this presently – just know that as of now, your page will be hidden from most who don’t find you through a friend or your advertising/branding efforts.
These two little settings can cause alot of headache if you aren’t intimately familiar with how Facebook’s pages work. Thankfully, by default your page is setup to be public, however if you find that you can’t locate your page in search engines, try looking at these two settings first. It’s a super-easy fix! And because Facebook is crawled so frequently by search engine spiders, you should see your page start to make its way into the index relatively fast.
If you’ve noticed any other oddities that have kept your Facebook business page from being indexed by search engines, leave a comment and let us know! 🙂