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Social Media Marketing

Thumbnail image for Top 10 Ways for a Business to Get Twitter Followers

Twitter has become one of the most widely used social media sites for building a brand and gaining new customers. Companies such as Dell, Disney and Microsoft have used Twitter to keep their customers up to date. Now that Twitter is a few years old, it’s become a bit easier ...

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Thumbnail image for Concepts that Smart, Small Businesses Use to be Successful on Twitter

Many small business owners jump into Twitter with both feet, tweet for 2-5 days and give up. “What’s the point?” Is what most ask, as they close their browser window and never look back. Their poor little naked egg profile photo left to rot in cyberspace. The point is an ...

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Thumbnail image for Why You Shouldn’t Send Your Facebook Updates to Twitter

Posting the same exact thing across social networks is never a good idea, but in the interest of saving time, it’s easy to see why many businesses choose to do this. While most followers of your brand will favor one platform to another and may not always see both updates, ...

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Facebook Insights Metrics

As 2011 has progressed, we’ve seen many changes to Facebook’s Insights toolset. Recently, they’ve made Insights more prominent and added some metrics that sound more confusing than they should. The better you understand your fan page’s insights, the better you will be able to understand your fan base. So, here’s a ...

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Facebook settings

It’s easy to breeze through a Facebook page setup and find later that for some reason the page you’ve created for your business is nowhere to be found when you Google it. In some cases Googling your business name +Facebook will even pull up “Community Pages” that you didn’t create, ...

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Thumbnail image for Personal Emotional Connection is the Key to Social Media Marketing

Most businesses are still trying to navigate the use of social media as a marketing strategy. Even seasoned marketers are having trouble figuring out just how to leverage social media to get their message out – And therein lies the real problem. Social media shouldn’t be seen as a megaphone, ...

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Thumbnail image for Trust: The Most Important Piece of the Facebook Marketing Puzzle

If you’ve been on Facebook or any other social network for any amount of time, you’ve probably seen people asking questions – polling their friends for ideas or thoughts to help them come up with a solution to a problem they are facing. “Where can I take a couple out ...

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Thumbnail image for Marketing on Facebook: Setting Realistic Goals & Expectations

Facebook is a relatively new marketing medium and companies are still attempting to gauge expectations, goals and return on investment. Facebook has the traffic everyone wants to reach, but often times knowing what to expect is one of the biggest challenges companies face. With that, let’s talk about what Facebook ...

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Thumbnail image for Why Create a Facebook Landing Page? A Case Study in Sharing

Facebook is quickly dominating the internet in pageviews and easily gobbles up time, as users treat the platform more like a destination than a stop along the way. With all of those eyeballs in one place, businesses can leverage the social propensity of the network to build new relationships and ...

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Thumbnail image for What is a Facebook Landing Page? (The non-techy definition)

Facebook’s interface is pretty bland by nature and for quite a while there wasn’t a whole lot a company could do to brand themselves on Facebook other than create a “fan page” and upload a nice graphic into the profile picture box. Facebook realized that to earn more money in ...

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