Today, Google released a new blog post highlighting algorithm changes that have taken place over the past month. One quick takeaway from this list is the fact that two of the 10 changes have to do with blogs. Specifically, Google is making provisions for more long tail documents to show in the search results. This is good news, because most blogs truly live and breathe via long tail search. Also, Google states that they have made their blog specific search more comprehensive, especially with regard to new blog posts.
Here is the full list of algorithm changes since Nov. 14th 2011:
- Related query results refinements: Sometimes we fetch results for queries that are similar to the actual search you type. This change makes it less likely that these results will rank highly if the original query had a rare word that was dropped in the alternate query. For example, if you are searching for [rare red widgets], you might not be as interested in a page that only mentions “red widgets.”
- More comprehensive indexing: This change makes more long-tail documents available in our index, so they are more likely to rank for relevant queries.
- New “parked domain” classifier: This is a new algorithm for automatically detecting parked domains. Parked domains are placeholder sites that are seldom useful and often filled with ads. They typically don’t have valuable content for our users, so in most cases we prefer not to show them.
- More autocomplete predictions: With autocomplete, we try to strike a balance between coming up with flexible predictions and remaining true to your intentions. This change makes our prediction algorithm a little more flexible for certain queries, without losing your original intention.
- Fresher and more complete blog search results: We made a change to our blog search index to get coverage that is both fresher and more comprehensive.
- Original content: We added new signals to help us make better predictions about which of two similar web pages is the original one.
- Live results for Major League Soccer and the Canadian Football League: This change displays the latest scores & schedules from these leagues along with quick access to game recaps and box scores.
- Image result freshness: We made a change to how we determine image freshness for news queries. This will help us find the freshest images more often.
- Layout on tablets: We made some minor color and layout changes to improve usability on tablet devices.
- Top result selection code rewrite: This code handles extra processing on the top set of results. For example, it ensures that we don’t show too many results from one site (“host crowding”). We rewrote the code to make it easier to understand, simpler to maintain and more flexible for future extensions.
Yes, friends, Google still loves blogs (as long as they are useful and unique); And this is a good thing if your business has one. If not, your competitors are likely reaping the benefits already, why aren’t you? It’s not too late to get your horse in the race.
The great thing about long tail search is that there are many, many ways in which one might find your website even when a competitor is covering the same subject matter. Formulate a plan of action, perform a bit of competitive analysis and you will be off to a good start – alternatively, you can seek expert help and hit the ground running!