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Search Engine Optimization

Thumbnail image for The Google Over Optimization Penalty & Thoughts on Recovery

The latest major algorithmic change made public by Google has sent webmasters and SEOs alike scrambling to figure out why their “carefully” optimized sites are sinking further and further down in Google’s search rankings. I know we have been inundated in the past week or so with requests for help by ...

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Thumbnail image for Creating Effective Press Releases for SEO Benefit

You may not think of a press release as a way to increase website exposure, inbound links and search engine rankings. However, press releases are no longer solely used to attract the attention of traditional media. Times are changing, and press releases written with proper SEO strategy are a powerful inbound marketing ...

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Thumbnail image for How Complicated is Internet Marketing? Even Google Breaks “The Rules”

There are so many methods out there that claim to help you market your business online; some work, some don’t, some tactics work only temporarily — and then there’s those tactics that will hurt your business - bad. If you’re thinking to yourself: “For $&*# sake, how does a business weed through ...

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Google Dec 2011 algorithm update blog

Today, Google released a new blog post highlighting algorithm changes that have taken place over the past month. One quick takeaway from this list is the fact that two of the 10 changes have to do with blogs. Specifically, Google is making provisions for more long tail documents to show in ...

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Thumbnail image for Takeaways from the Latest Leaked Google Document

Google goofed. Somehow their internal document titled: Google Quality Raters Handbook (Confidential).pdf was found online by a blogger and now all of geekdom knows about it. While Google has spent the past couple of weeks siccing their lawyers on those that have posted it, we’ve managed to locate a copy and ...

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Thumbnail image for Google Adds Bullet Points to Search Results Pages

Last week Google announced that they are implementing bullet points into search results and recently we’ve begun seeing it in the wild. It appears as though the lists are not taken from any special markup on the page (such as microformats or schema), but are actually extracted from regular structured ...

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Thumbnail image for Avoiding the Post-Panda Google Slap: Pay Attention to Your Analytics

Earlier this year, Google made some changes to the way they rank websites that they deem to be “low quality”. This update (dubbed: The Panda update) took out entire websites with one fell swoop by penalizing an entire site for the actions of some of its poorest performing pages. Google’s ...

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2011 Changes to Google Places Page

This week Google made changes to their local Places product which play down the role of 3rd party websites and make the ability to write a review directly within Google Places far more prominent. Google states on their Lat/Long blog that the actual ratings and review count that we currently ...

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Thumbnail image for After Google Panda: Why “SEO” Is Not Good Enough Any More

Google Panda is a game changer for SEO’s – it’s time to up your game or go home. The days of publishing “unique” content and throwing a few links at it are coming to an end. And I, personally, can’t say I’m sad to see them go. SEO is getting ...

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Thumbnail image for How Important Is Publishing Good Content? You’re Lost Without It.

The cliche’ still holds true – Content is King. And today, I am going to use myself and my business as an example to speak to the importance of publishing good content regularly. So, here goes:  (gulp) First, I am going to admit that I am not exactly an award ...

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