The latest major algorithmic change made public by Google has sent webmasters and SEOs alike scrambling to figure out why their “carefully” optimized sites are sinking further and further down in Google’s search rankings. I know we have been inundated in the past week or so with requests for help by frustrated business owners who are…
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You may not think of a press release as a way to increase website exposure, inbound links and search engine rankings. However, press releases are no longer solely used to attract the attention of traditional media. Times are changing, and press releases written with proper SEO strategy are a powerful inbound marketing tool used to drive traffic…
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There are so many methods out there that claim to help you market your business online; some work, some don’t, some tactics work only temporarily — and then there’s those tactics that will hurt your business - bad. If you’re thinking to yourself: “For $&*# sake, how does a business weed through all of this?!” you aren’t…
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Today, Google released a new blog post highlighting algorithm changes that have taken place over the past month. One quick takeaway from this list is the fact that two of the 10 changes have to do with blogs. Specifically, Google is making provisions for more long tail documents to show in the search results. This is…
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Google goofed. Somehow their internal document titled: Google Quality Raters Handbook (Confidential).pdf was found online by a blogger and now all of geekdom knows about it. While Google has spent the past couple of weeks siccing their lawyers on those that have posted it, we’ve managed to locate a copy and have spent the past few…
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Last week Google announced that they are implementing bullet points into search results and recently we’ve begun seeing it in the wild. It appears as though the lists are not taken from any special markup on the page (such as microformats or schema), but are actually extracted from regular structured lists such as table data…
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Earlier this year, Google made some changes to the way they rank websites that they deem to be “low quality”. This update (dubbed: The Panda update) took out entire websites with one fell swoop by penalizing an entire site for the actions of some of its poorest performing pages. Google’s latest attempt to bring quality…
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This week Google made changes to their local Places product which play down the role of 3rd party websites and make the ability to write a review directly within Google Places far more prominent. Google states on their Lat/Long blog that the actual ratings and review count that we currently see when performing a local…
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Google Panda is a game changer for SEO’s – it’s time to up your game or go home. The days of publishing “unique” content and throwing a few links at it are coming to an end. And I, personally, can’t say I’m sad to see them go. SEO is getting much harder. Not more complicated…
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The cliche’ still holds true – Content is King. And today, I am going to use myself and my business as an example to speak to the importance of publishing good content regularly. So, here goes: (gulp) First, I am going to admit that I am not exactly an award winning writer (wipe that look…
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