Reputation Management

How Yelp’s Review Filter Plays Games with Business Reputations

Having a naturally appearing, “good” online reputation can send many new customers your way. However, a negative online reputation can cause a whole lot of damage across the web and cost a business dearly in lost revenue.  If your business listing on Yelp or other sites show negative reviews – there is no doubt, you are losing business. In…

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Yelp Extortion: The Lawsuit’s Dismissed. Are they back at it in 2012?

As a disclaimer, this post contains quite a bit of personal conjecture. Online reputation management for small businesses is one of my personal passions. Managing a company that helps businesses utilize new media successfully is something I really take pride in. The thought of review sites taking advantage of user generated content to eek extra cash out of…

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July 2011 Changes to Google Places & What They Mean to Small Business

This week Google made changes to their local Places product which play down the role of 3rd party websites and make the ability to write a review directly within Google Places far more prominent. Google states on their Lat/Long blog that the actual ratings and review count that we currently see when performing a local…

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