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Thumbnail image for How Complicated is Internet Marketing? Even Google Breaks “The Rules”
By post time 01 4th, 2012

There are so many methods out there that claim to help you market your business online; some work, some don’t, some tactics work only temporarily — and then there’s those tactics that will hurt your business - bad. If you’re thinking to yourself: “For $&*# sake, how does a business weed through ...

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Facebook Insights Metrics
By post time 12 8th, 2011

As 2011 has progressed, we’ve seen many changes to Facebook’s Insights toolset. Recently, they’ve made Insights more prominent and added some metrics that sound more confusing than they should. The better you understand your fan page’s insights, the better you will be able to understand your fan base. So, here’s a ...

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Google Dec 2011 algorithm update blog
By post time 12 1st, 2011

Today, Google released a new blog post highlighting algorithm changes that have taken place over the past month. One quick takeaway from this list is the fact that two of the 10 changes have to do with blogs. Specifically, Google is making provisions for more long tail documents to show in ...

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Thumbnail image for Takeaways from the Latest Leaked Google Document
By post time 11 4th, 2011

Google goofed. Somehow their internal document titled: Google Quality Raters Handbook (Confidential).pdf was found online by a blogger and now all of geekdom knows about it. While Google has spent the past couple of weeks siccing their lawyers on those that have posted it, we’ve managed to locate a copy and ...

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Thumbnail image for A Book You Should Read – ReWork
By post time 10 24th, 2011

I’ve been doing a lot of harvesting (my term for: browsing the web to absorb good advice and inspiration) lately and stumbled once again upon a book I had seen some time ago. The concept of reThinking how we work or reInvesting in what we as business owners feel is ...

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Facebook settings
By post time 10 19th, 2011

It’s easy to breeze through a Facebook page setup and find later that for some reason the page you’ve created for your business is nowhere to be found when you Google it. In some cases Googling your business name +Facebook will even pull up “Community Pages” that you didn’t create, ...

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Setting Up Google Alerts
By post time 10 11th, 2011

In today’s day and age, it’s extremely important to know what is being said about you online. We use this free and ultra-simple method of monitoring our brand: Google Alerts. With this service, Google will send you an email as soon as it finds content on the web with your ...

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Thumbnail image for Personal Emotional Connection is the Key to Social Media Marketing
By post time 10 4th, 2011

Most businesses are still trying to navigate the use of social media as a marketing strategy. Even seasoned marketers are having trouble figuring out just how to leverage social media to get their message out – And therein lies the real problem. Social media shouldn’t be seen as a megaphone, ...

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Thumbnail image for 3 Easy Ways to Stop Negative Reviews Before They Start
By post time 09 26th, 2011

Less-than-happy customers are a part of doing business. As much as you try, there is no way to ensure that every transaction will be perfect and everyone will be happy 100% of the time. More often than not, unhappy customers vent frustrations on a public site for the world to ...

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Thumbnail image for How Often Should We Blog? A Note Regarding Frequency vs. Quality
By post time 09 23rd, 2011

Content makes the internet go ’round, right? At this point, we’ve all heard that we have to produce content to get search engines (and ultimately visitors) to our websites. Because of this, I am asked regularly “How often should I blog?” and to this, my answer is the same each ...

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