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Inbound Marketing

Thumbnail image for 5 Examples of Eye Path Pitfalls that Can Hurt Your Conversion Rate

Eye path is one of the most important elements in landing page design. When elements on a webpage cause visitors to stumble, become lost or even think too much – you are losing out on sales. Your page must be able to systematically guide your visitor’s eye to the action you ...

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Thumbnail image for Is Inbound Marketing a Scam?

One of my favorite ways to find new topics to write about is by getting keyword ideas from my analytics program. I blog regularly on internet marketing topics and am always amazed and amused at the ways people find my blog posts. This morning while digging through our website analytics, ...

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Thumbnail image for Simple Examples of Various Types of Calls to Action (CTA)

The call to action (or CTA) on your webpage is one of the most important pieces in the conversion process. It speaks specifically to the readers of one piece of content and beckons them to move closer to becoming a customer. Having effective calls to action can increase your conversion ...

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Thumbnail image for Drawing Prospects into the Sales Funnel with Inbound Marketing

Inbound marketing, a method of attracting customers to your product or service, is a shift in mindset for the average small business owner and even some seasoned marketers. It’s the opposite of interruption marketing, like the television and radio ads inserted within your favorite programming. While traditional methods may still ...

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Thumbnail image for Good and Bad Reasons for Considering a Website Redesign

Website redesign can be a risky proposition and unless you’ve got endless cash flow, it’s a good idea to consider whether redesigning your website is absolutely necessary. The reason to perform a website makeover shouldn’t be the same as updating a wardrobe. Customers may actually be getting used to finding ...

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Thumbnail image for How Important Is Publishing Good Content? You’re Lost Without It.

The cliche’ still holds true – Content is King. And today, I am going to use myself and my business as an example to speak to the importance of publishing good content regularly. So, here goes:  (gulp) First, I am going to admit that I am not exactly an award ...

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Thumbnail image for Email Dead Weight: Purging Your Email List Means Better Deliverability

Purging your email list is no fun. No one wants to watch their email subscriber count plummet with the click of a button. But, I am here to tell you the good news about purging your list: By doing so, you are actually increasing the value of the entire list ...

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Thumbnail image for A Good Email Reputation Protects Your Email Marketing Investment

Email marketing is a necessary and very worthwhile investment into your marketing efforts. But, do you know how big of a role your email reputation plays in that investment? The truth is, your email reputation is a huge determining factor when email providers decide whether or not your list subscribers ...

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Thumbnail image for Designing a Website? Don’t Bring in an Artist Right Away

As an artist at heart, I’m sure you can imagine the kind of backlash I might get for saying these sorts of things around my artist friends. And yes, at first you might be taken back a little too even if you’re not an artist. Let’s think about how many ...

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Thumbnail image for Our First Week Using Hubspot for Inbound Marketing

Is Hubspot just another scam or are they as awesome as they claim to be? As an internet marketing & web design company, we use several software (or SaaS) packages for everything from SEO monitoring to customer relationship management . If we haven’t used most of the internet marketing tools ...

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