Ah mom, blogs are so 2005!
That‘s what my kids would say if I told them to start a blog. They would much rather be micro-blogging on Twitter or updating friends on Facebook. The reason is simple, it takes work to write a blog. Blogging takes passion and interest. Now, I don’t know about yours, but my kid’s interests never stay in one place long. I sometimes get a similar reaction (sans the mom part) when I ask a business owner “have you thought of starting a blog”?
Blogging about your business today is far more effective than it was back in 2005 for several reasons.
Consumers are more familiar with the blog format now than they were five years ago. They expect to be able to comment and ask questions on your articles. They aren’t likely to be landing on your blog pages feeling confused about the format or context. Businesses that have done blogging right, have paved the way for you.
Another reason why blogging is more effective today, is because with so many abandoned blogs online, the landscape is much less crowded today. And there is a good chance that some of those abandoned blogs belong to your competitors. It won’t be hard to dominate them with a stream of relevant and timely information that the search engines will just love you for publishing. More important than the search engines though, are your prospective customers who come across your site for the first time through your blog posts.
Consumers finding your helpful information online are much more likely to trust your brand.
Blogging establishes you as an expert in your field. It shows that your business is run by people who know your industry intimately and are on top of your game. People that know the hurdles your customers face and can help them get over them by choosing your company to assist them with whatever their needs may be.
We all have needs. And whatever your business specializes in, is an answer to the needs of your demographic. With a business blog, it’s your job to convince them of that fact. It’s your job to explain the who, what, when, where and why’s of what you do. It’s your job to educate and yes, even give out free information that will be helpful to your prospects.
As you write, think about the last few customers you’ve spoken with – picture them as you write and think about whether or not they would find your blog helpful. Address common questions you get and expound upon industry buzz. There are literally endless possibilities when it comes to business blog topics, you just have to get creative.
With all of the upside to business blogging, it’s easy to think, “let’s get started”! However, before you install a blog and find yourself staring at a blank screen, you need to have a long term plan for your blog. Coming up with ideas, goals and a publishing calendar ahead of time will help you stay on track and focused. Most importantly, it will help to keep your blog out of the business blog graveyard.