Having a business blog is the single most effective way to drive qualified traffic to your website.
I was inspired by a post written the other day on SEOmoz, which talks about how a business can blog about anything successfully. Reading the article, I agreed with just about everything the author said, but had one important thing to add: blogging successfully, when your business depends on local customers is a bit different…
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Coming up with ideas for great content to post on your blog can be a challenge. I’ve heard many times before “but, no one wants to hear about my business”, and to that I say “Baloney” (okay maybe not in so many words, but you catch my drift)! Some of the things you see as mundane everyday…
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To blog or not to blog, that is the question that many businesses are debating. It’s always scary starting something new and with relatively unknown return. It seems that so many internet marketing evangelists are telling businesses to blog, but where does one start to make sense of whether or not it will actually work…
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Ah, this is one of those questions we are asked pretty regularly because it’s very easy to feel like your blog isn’t effective when you aren’t getting any comments on your posts. The simple answer is to say that you shouldn’t let your feelings gauge your blogging effectiveness when you’ve got analytics that tell the truth. Nevertheless,…
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Content makes the internet go ’round, right? At this point, we’ve all heard that we have to produce content to get search engines (and ultimately visitors) to our websites. Because of this, I am asked regularly “How often should I blog?” and to this, my answer is the same each time: “As often as you…
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Inbound marketing is all about creating good content and getting it seen – however, once a your content is found you will find that there are some clear winners when it comes to the types of articles that get results. These are the articles that generate attention, garner natural inbound links and showcase you and…
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It’s easy to get writers block. And if you’ve been blogging for a while it’s easy to feel like you’ve already covered everything important about your product or services. Don’t let that discourage you! I’m going to cover some steps that will help you come up with ideas for those things related to your business…
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The cliche’ still holds true – Content is King. And today, I am going to use myself and my business as an example to speak to the importance of publishing good content regularly. So, here goes: (gulp) First, I am going to admit that I am not exactly an award winning writer (wipe that look…
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I am often asked if a company should start a blog, to which I am always the first to excitedly proclaim “Yes”! But, as I explain further about how blogging requires not only a content strategy, but should be added to a company’s domain, I am sometimes met with resistance. I don’t say these things…
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It’s probably no surprise to you that the entire web is comprised of content. Written words, photos, videos, etc. that we see each and every day are pieces of content. One of the things we often take for granted, is how we find content. Whether via search engine or a friend on Facebook, content you…
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