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Blogging for Business – The single most effective way to drive traffic

Having a business blog is the single most effective way to drive qualified traffic to your website. Learn how…

Thumbnail image for How Long Does it Take to Get Comments on Your Business Blog?

Ah, this is one of those questions we are asked pretty regularly because it’s very easy to feel like your blog isn’t effective when you aren’t getting any comments on your posts. The simple answer is to say that you shouldn’t let your feelings gauge your blogging effectiveness when you’ve got analytics ...

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Thumbnail image for How Often Should We Blog? A Note Regarding Frequency vs. Quality

Content makes the internet go ’round, right? At this point, we’ve all heard that we have to produce content to get search engines (and ultimately visitors) to our websites. Because of this, I am asked regularly “How often should I blog?” and to this, my answer is the same each ...

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Thumbnail image for 5 Best Article Styles for Inbound Marketing Success

Inbound marketing is all about creating good content and getting it seen – however, once a your content is found you will find that there are some clear winners when it comes to the types of articles that get results. These are the articles that generate attention, garner natural inbound ...

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Thumbnail image for Mining Google Analytics: Use Keywords to get Ideas for Blog Topics

It’s easy to get writers block. And if you’ve been blogging for a while it’s easy to feel like you’ve already covered everything important about your product or services. Don’t let that discourage you! I’m going to cover some steps that will help you come up with ideas for those ...

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Thumbnail image for How Important Is Publishing Good Content? You’re Lost Without It.

The cliche’ still holds true – Content is King. And today, I am going to use myself and my business as an example to speak to the importance of publishing good content regularly. So, here goes:  (gulp) First, I am going to admit that I am not exactly an award ...

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Thumbnail image for Building Web Equity: Why Businesses Shouldn’t Use Free Blogs

I am often asked if a company should start a blog, to which I am always the first to excitedly proclaim “Yes”! But, as I explain further about how blogging requires not only a content strategy, but should be added to a company’s domain, I am sometimes met with resistance. ...

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Thumbnail image for Developing a Content Strategy for Your Business Website

It’s probably no surprise to you that the entire web is comprised of content. Written words, photos, videos, etc. that we see each and every day are pieces of content. One of the things we often take for granted, is how we find content. Whether via search engine or a ...

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Thumbnail image for Blogging Still Works for Small Businesses

Ah mom, blogs are so 2005! That‘s what my kids would say if I told them to start a blog. They would much rather be micro-blogging on Twitter or updating friends on Facebook. The reason is simple, it takes work to write a blog. Blogging takes passion and interest. Now, ...

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