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Thumbnail image for The Google Over Optimization Penalty & Thoughts on Recovery
By post time 04 18th, 2012

The latest major algorithmic change made public by Google has sent webmasters and SEOs alike scrambling to figure out why their “carefully” optimized sites are sinking further and further down in Google’s search rankings. I know we have been inundated in the past week or so with requests for help by ...

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Thumbnail image for Top 10 Ways for a Business to Get Twitter Followers
By post time 04 3rd, 2012

Twitter has become one of the most widely used social media sites for building a brand and gaining new customers. Companies such as Dell, Disney and Microsoft have used Twitter to keep their customers up to date. Now that Twitter is a few years old, it’s become a bit easier ...

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Thumbnail image for How Long Does it Take to Get Comments on Your Business Blog?
By post time 03 6th, 2012

Ah, this is one of those questions we are asked pretty regularly because it’s very easy to feel like your blog isn’t effective when you aren’t getting any comments on your posts. The simple answer is to say that you shouldn’t let your feelings gauge your blogging effectiveness when you’ve got analytics ...

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Thumbnail image for Creating Effective Press Releases for SEO Benefit
By post time 03 1st, 2012

You may not think of a press release as a way to increase website exposure, inbound links and search engine rankings. However, press releases are no longer solely used to attract the attention of traditional media. Times are changing, and press releases written with proper SEO strategy are a powerful inbound marketing ...

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Thumbnail image for Web Design: Creating a Sitemap First Saves Time, Money, Headache.
By post time 02 23rd, 2012

A planning sitemap is pretty much what it sounds like – a map of a website in its beginning stages. It basically gives the web pages an order of importance along with an idea of what will be on each page. Creating a sitemap as the first stage of web design ...

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Thumbnail image for How Yelp’s Review Filter Plays Games with Business Reputations
By post time 02 3rd, 2012

Having a naturally appearing, “good” online reputation can send many new customers your way. However, a negative online reputation can cause a whole lot of damage across the web and cost a business dearly in lost revenue.  If your business listing on Yelp or other sites show negative reviews – there is no doubt, ...

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Thumbnail image for Yelp Extortion: The Lawsuit’s Dismissed. Are they back at it in 2012?
By post time 01 26th, 2012

As a disclaimer, this post contains quite a bit of personal conjecture. Online reputation management for small businesses is one of my personal passions. Managing a company that helps businesses utilize new media successfully is something I really take pride in. The thought of review sites taking advantage of user generated content to ...

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Thumbnail image for Concepts that Smart, Small Businesses Use to be Successful on Twitter
By post time 01 23rd, 2012

Many small business owners jump into Twitter with both feet, tweet for 2-5 days and give up. “What’s the point?” Is what most ask, as they close their browser window and never look back. Their poor little naked egg profile photo left to rot in cyberspace. The point is an ...

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Thumbnail image for 10 Things Every Website Owner Should Know
By post time 01 13th, 2012

I talk with business owners all the time about the impact a good website should have on business. Unfortunately for many, the facts show their sites aren’t doing much at all to help their business, instead they’ve become just another way to spend the money they have less and less ...

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Thumbnail image for Why You Shouldn’t Send Your Facebook Updates to Twitter
By post time 01 9th, 2012

Posting the same exact thing across social networks is never a good idea, but in the interest of saving time, it’s easy to see why many businesses choose to do this. While most followers of your brand will favor one platform to another and may not always see both updates, ...

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