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Thumbnail image for How Yelp’s Review Filter Plays Games with Business Reputations
By post time 02 3rd, 2012

Having a naturally appearing, “good” online reputation can send many new customers your way. However, a negative online reputation can cause a whole lot of damage across the web and cost a business dearly in lost revenue.  If your business listing on Yelp or other sites show negative reviews – there is no doubt, ...

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Thumbnail image for Yelp Extortion: The Lawsuit’s Dismissed. Are they back at it in 2012?
By post time 01 26th, 2012

As a disclaimer, this post contains quite a bit of personal conjecture. Online reputation management for small businesses is one of my personal passions. Managing a company that helps businesses utilize new media successfully is something I really take pride in. The thought of review sites taking advantage of user generated content to ...

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Thumbnail image for Concepts that Smart, Small Businesses Use to be Successful on Twitter
By post time 01 23rd, 2012

Many small business owners jump into Twitter with both feet, tweet for 2-5 days and give up. “What’s the point?” Is what most ask, as they close their browser window and never look back. Their poor little naked egg profile photo left to rot in cyberspace. The point is an ...

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Thumbnail image for 10 Things Every Website Owner Should Know
By post time 01 13th, 2012

I talk with business owners all the time about the impact a good website should have on business. Unfortunately for many, the facts show their sites aren’t doing much at all to help their business, instead they’ve become just another way to spend the money they have less and less ...

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Thumbnail image for Why You Shouldn’t Send Your Facebook Updates to Twitter
By post time 01 9th, 2012

Posting the same exact thing across social networks is never a good idea, but in the interest of saving time, it’s easy to see why many businesses choose to do this. While most followers of your brand will favor one platform to another and may not always see both updates, ...

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Thumbnail image for How Complicated is Internet Marketing? Even Google Breaks “The Rules”
By post time 01 4th, 2012

There are so many methods out there that claim to help you market your business online; some work, some don’t, some tactics work only temporarily — and then there’s those tactics that will hurt your business - bad. If you’re thinking to yourself: “For $&*# sake, how does a business weed through ...

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Facebook Insights Metrics
By post time 12 8th, 2011

As 2011 has progressed, we’ve seen many changes to Facebook’s Insights toolset. Recently, they’ve made Insights more prominent and added some metrics that sound more confusing than they should. The better you understand your fan page’s insights, the better you will be able to understand your fan base. So, here’s a ...

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Google Dec 2011 algorithm update blog
By post time 12 1st, 2011

Today, Google released a new blog post highlighting algorithm changes that have taken place over the past month. One quick takeaway from this list is the fact that two of the 10 changes have to do with blogs. Specifically, Google is making provisions for more long tail documents to show in ...

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Thumbnail image for Takeaways from the Latest Leaked Google Document
By post time 11 4th, 2011

Google goofed. Somehow their internal document titled: Google Quality Raters Handbook (Confidential).pdf was found online by a blogger and now all of geekdom knows about it. While Google has spent the past couple of weeks siccing their lawyers on those that have posted it, we’ve managed to locate a copy and ...

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Thumbnail image for A Book You Should Read – ReWork
By post time 10 24th, 2011

I’ve been doing a lot of harvesting (my term for: browsing the web to absorb good advice and inspiration) lately and stumbled once again upon a book I had seen some time ago. The concept of reThinking how we work or reInvesting in what we as business owners feel is ...

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