|
Written by Kyle Hart
|
|
A custom design using colors to match our client's website gives this tri-fold brochure the elegant look desired by our client. The final piece is printed on 100lb book w/ AQ coating for a truly professional appeal. (Click the images below to see them full-size)
|
| Outside Panels
| Inside Panels
|
|
|
Read more...
|
|
It is often said that incoming, one way, permanent, contextual text links with proper anchor text are seen as the highest value when it comes to SERPS (Ranking within the page searchers see after they’ve entered their query into the search box). But boy, is that a mouth full! So here I will describe what some of the most popular link building terms mean in a practical manner:
Inbound Link (IBL): A link that comes from another site to yours
Outbound Link (OBL): A link pointing away from your website to another website
Reciprocal Link: A linking relationship or trade whereas two sites link to one another.
Permanent Link: A link that generally remains on a website for the life of the domain or ownership thereof.
Global Link: A link that appears on each page of the site, generally in a navigation area or footer. These links also appear on blog side-bars and blog-rolls.
Contextual Link: A text link that appears within the context of a sentence or paragraph whereas words within the sentence are hyper-linked (forming anchor text) to a place within the same website or an external site.
Deep Links: Links that point to pages within your website other than your homepage. These can be inbound links from other sites or links coming from your own site pointing to other areas of your site.
An Example of this would be a link within my own site asking pospects to contact us for a web design estimate. Note that the link here goes straight to the contact page on my site and not the homepage.
|
The needs of non profit organizations can be complex, mainly due to budget constraints.
Finding cost-effective answers to these challenges is something we strive to succeed at.
Success comes from fully understanding our clients desires for their web site and knowledge of the available components that could be utilized to meed their needs.
|
|
Read more...
|
And how can I use long-tail search to my benefit?
The term Long tail search was derived by an article written some time ago in wired magazine. The theory behind the term is that the amount of revenue generated via the quantity of less popular obscure searches vs. the amount of top tier searches can be far greater. The theory is best illustrated by the following chart:
Because I do quite a bit of work with real estate websites I will use the real estate vertical as an example, however this applies across all verticals:
Many real estate websites optimize for "top-tier" keywords like "real estate" or "homes for sale" and don't realize that it takes a whole lot more than just optimization to get a site to rank in Google for these terms. Many sites don't take into consideration the amount of traffic that comes from searches outside of that generic query space. Many times a site can be optimized for long-tail phrases without much effort beyond writing a quality article for your target audience.
|
|
Read more...
|
|
Anchor text has been an SEO buzzword for a while. But what is it?
In short:
Anchor text is the text that you click on to activate and follow a hyperlink to another web page or another web site.
An Example: Real Estate
Search engines use anchor text in the link to assign relevance. As search engine algorithms have gotten more advanced, they can also tell if the text surrounding the anchor text is relevant to A. the link itself and B. the destination page that the text links to. In other words: A search engine can detect if a link is so far off topic that there is no relevance and assign it a lower value than a link that is surrounded by related text and linking to. This practice came about recently as blogs became more popular and link spammers used blog comment boxes to spam useless comments laden with anchored links.
Why should you care?
If you are targeting certain key phrases, like all websites should be, you want to build links from other sites using your prime keywords as your anchor text. Let’s say I am the webmaster of The Real Estate Book’s site and I want to target the key phrase “homes for sale”. I would seek out high quality real estate related websites and try and get links that use Homes for Sale as my anchor text.
This is a very brief overview of the anchor text concept. There will surely be more to come on this topic. |
|
|
|
|
<< Start < Prev 1 2 Next > End >>
|
|
Page 1 of 2 |
Linkedin Profile
