As someone marketing a business (large or small), unless you have been living on a deserted island with no access to internet or the outside world, you have probably heard the term “inbound marketing” tossed around a time or two. Over the last five years, inbound marketing has grown in popularity as marketers have come…
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Content rules the internet. What your website says and how it’s said, is by far, one of the most important elements of your website. Often times, content is one of the last things anyone wants to think about because its planning and creation is a lot of work. This lack of planning generally causes enormous…
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Whether the boss tasked you with this web design project or you are the boss – you’re busy and anxious to get this project done. Maybe you’re excited to see the finished project (you should be right?!), but in the hustle and bustle it’s easy to lose sight of the finer details that can make…
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I was inspired by a post written the other day on SEOmoz, which talks about how a business can blog about anything successfully. Reading the article, I agreed with just about everything the author said, but had one important thing to add: blogging successfully, when your business depends on local customers is a bit different…
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The internet is a crowded, competitive place and it’s becoming more and more crowded with each passing minute. As new websites pop up and compete with yours, it’s important that you know how to make your business stand out from the crowd. By crafting a unique value proposition, you can help your ideal prospect stay…
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Did you know that the simple act of asking your Facebook fans to do something such as share or like your post can seriously increase your reach? No? Read on and learn how to get more people to engage with your content and help you reach more people on Facebook by using a simple call…
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Coming up with ideas for great content to post on your blog can be a challenge. I’ve heard many times before “but, no one wants to hear about my business”, and to that I say “Baloney” (okay maybe not in so many words, but you catch my drift)! Some of the things you see as mundane everyday…
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To blog or not to blog, that is the question that many businesses are debating. It’s always scary starting something new and with relatively unknown return. It seems that so many internet marketing evangelists are telling businesses to blog, but where does one start to make sense of whether or not it will actually work…
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The latest major algorithmic change made public by Google has sent webmasters and SEOs alike scrambling to figure out why their “carefully” optimized sites are sinking further and further down in Google’s search rankings. I know we have been inundated in the past week or so with requests for help by frustrated business owners who are…
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Ah, this is one of those questions we are asked pretty regularly because it’s very easy to feel like your blog isn’t effective when you aren’t getting any comments on your posts. The simple answer is to say that you shouldn’t let your feelings gauge your blogging effectiveness when you’ve got analytics that tell the truth. Nevertheless,…
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